Featured Projects
Terracom Projects
Carrotmob Chicago
The idea is simple and alluring: Reward businesses for going green – enticing them with a “carrot” of increased sales – rather than punishing them for “business as usual.” When several local nonprofits led by Chicago Net Impact planned to “mob” Chicago’s Fox & Obel Market to reward it for committing to energy-efficient improvements, they asked Terracom to spread the word.
Terracom had five weeks to help make it rain customers on the designated Carrotmob day. It drew on traditional and new PR tools, as well as an array of creative partners to inspire action. Highlights of the campaign include:
Services
Results
Selected results from this project include:
Learn more about Carrotmob.
Terracom had five weeks to help make it rain customers on the designated Carrotmob day. It drew on traditional and new PR tools, as well as an array of creative partners to inspire action. Highlights of the campaign include:
- Creating a 10-foot “Colossal Carrot” to promote the event
- Using social media to spread the word and create buzz
- Recruiting a local radio host, who championed and promoted the event
- Creating and posting a video to promote the event
- Creating eye-catching “Carrot Cards” with event information and store discounts to distribute as part of in-store and on-the-street promotion
Services
- PR Strategy
- Media Relations
- Writing & Editing
- Project Management, Including Graphic Design, Video Production, and Prop Creation and Direction for the "Colossal Carrot"
Results
Selected results from this project include:
- National and local coverage by the Sundance Channel’s Sunfiltered, Gapers Block, Chicagoist, Mindful Metropolis, A Fresh Squeeze, Conscious Living TV, and more
- Twitter buzz, with tweets about Carrotmob Chicago from locales including Hamburg, Sydney, Houston, New York City, San Francisco, Miami and of course Chicago
- More than $4,000 raised, half of which would fund green upgrades at Fox & Obel
- A prototype for other Carrotmobs – another group indicated interest in using some of Terracom’s strategies for a “mob” it was planning
- Recognition with an international Gold MarCom Creative Award
Learn more about Carrotmob.