Featured Projects
Terracom Projects
Audubon Chicago Region / Chicago Wilderness
Photo: Jerry Kumery
Acting on behalf of the Chicago Wilderness Coalition, Audubon retained Terracom to publicize Wild Things: A Chicago Wilderness Conference for People & Nature. Publicity for the first-time conference generated more than 4.4 million media impressions and helped draw nearly 800 people, exceeding the organizers' attendance goal by more than 50 percent.
Pleased with the results, organizers retained Terracom again for the biennial event. This time, a special focus was on attracting a greater portion of attendees from the 18 to 34-year-old demographic.
Services
- PR Strategy
- Media Relations
Results
Selected results from these projects include:
- An eight-minute feature on Chicago Public Radio
- Coverage by top-ranking WBBM-AM Newsradio 78
- Pre- and post-event features in:
- Chicago Tribune
- Chicago Sun-Times
- Daily Herald
- Daily Southtown
- Several print and online featured listings, including:
- Chicago Reader
- Chicago Sun-Times
- Crain's Chicago Business
- Conscious Choice
- A variety of gardening, sustainability, planning and environmental websites and blogs
- Successful expanded outreach to the younger demographic with coverage including:
- TimeOut Chicago
- World Changing Chicago
- University Environmental Newsletters and Listservs
- Interest by several reporters in doing future related stories
- A MarCom Creative Award, in an international competition recognizing marketing and communications excellence
Learn more about Audubon Chicago Region and Chicago Wilderness.